Nathan Barry
Founder and CEO of Kit
Master the Skill of
Making Money
Most of us work hard yet never build meaningful wealth, because no one ever taught us how. This book is the roadmap.
THE BOOK LAUNCHES IN MARCH 2027
“A new conversation about how we pursue wealth, this book expands how we make and think about money.”
Tori Dunlap
New York Times bestselling
author of Financial Feminist
“I’ve interviewed over 1,000 founders, billionaires, and tycoons on my podcast. Nathan is one of three people I actually trust on business and money.”
Sam Parr
Founder of The Hustle and cohost
of the podcast My First Million
“The Ladders of Wealth is one of the clearest, most useful frameworks I’ve seen for understanding how people actually build financial freedom.”
Mark Manson
New York Times bestselling author
of The Subtle Art of Not Giving a F*ck
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About the book
The four ladders of wealth
At some point, you realize the path you’re on wasn’t something you chose so much as something you fell into. You made it work, but you never stopped to ask whether this is actually the path you want.
There are four fundamental ways to earn money and build wealth. Each one requires different skills and leads to a different life.
10 things
This Book Will Teach You
Why making money is a skill
Making money is a skill you can get better at over time. I’ll show you how to develop that skill and how to turn every obstacle into a learning opportunity.
How to spot the skill you need next
You can’t skip steps or cut corners on your way up the ladders. I’ll show you how to look at whatever has you stuck and figure out what you need to learn next.
How to break through your salary ceiling
If you’re salaried, it can feel like your boss decides what you’re worth. You have more control than you realize. I’ll show you how to increase your pay without leaving your job.
How to move to the next ladder
Every time you move to a new ladder, it gets worse before it gets better. Learn how to use the lower rungs to fund higher ones so you can switch when the math makes sense.
How to escape the hourly rate trap
Charging by the project is the most transformative change you can make in a services business. Once you make the switch, you’ll wonder why you ever charged any other way.
When to hire your first team member
You can’t scale if you’re the bottleneck. Learn how to audit your time so you know when to hire. See why paying for half of someone’s time gets a quarter of their attention.
How to make a sale without selling
The first time you make a sale without talking to the customer, your life as an entrepreneur changes. The FOCUS framework shows you how to build an offer that sells consistently.
The audience shortcut
The Audience Shortcut took Kit from zero to $10 million in revenue. You’ll learn how getting the right people to pay attention helps you derisk your next move.
How to turn income into ownership
You don’t need to start a company to build equity. Learn how to convert your income into ownership and also how to recognize the liabilities you think are assets.
How to build a business you could sell
I turned down an offer to sell Kit for $200 million. You’ll learn how to choose between cash flow and enterprise value, and why I build a business as if I’m going to sell it.
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“Nathan proves that making money is a skill, not a mystery. He shows exactly which ladder you’re on and provides a clear roadmap to get you where you want to go.”
Amy Porterfield
New York Times bestselling
author and entrepreneur
“You should take advice only from those who have gone where you want to go and accomplished what you want to accomplish. If maximizing your ability to earn is what you want to accomplish and financial freedom is where you want to go, Nathan Barry is your guy and this is your book.”
JL Collins
New York Times bestselling author
of The Simple Path to Wealth
“Nathan shows you the physics of money so you can build wealth in a way that fits the life you want.”
Dan Martell
Wall Street Journal bestselling
author of Buy Back Your Time
About the author
Nathan Barry
Nathan Barry is the founder and CEO of Kit, an email marketing platform serving tens of thousands of creators, giving him a front-row seat to what’s working in the most successful creator businesses. This is the book he wishes he’d had at 15.
He’s climbed every ladder of wealth himself, from a first job in fast food to building a bootstrapped software company without a college degree.
This book distills what he’s watched creators at every income level prove: making money is a skill anyone can learn. He lives with his wife and three boys on a farm in Boise, Idaho.
Nathan Barry
The founder and CEO of Kit.com,
host of The Nathan Barry Show,
and author of The Ladders of Wealth.
Master the Skill of
Making Money
THE BOOK LAUNCHES IN MARCH 2027